Fredrik Sandell, the owner of Sweden’s first Hobbit Hotel
Sweden’s first Hobbit Hotel has opened – and it’s located in the middle of a residential area in Stockholm suburb Nacka, 15-20-minute drive from the city center. You can now spend the night in a replica of the Frodo and Bilbo Baggins-house, and experience the magical Hobbiton setting IRL. We are Nodes got a grand tour of the 1- room Bed and Breakfast, so join us as we interview the Hobbit Hotel owner, try on the precious ring (!), and learn about hobbit breakfast habits.
Even though we had seen pictures of the Hobbit hotel before we visited, we both were surprised about the striking resemblance when we arrived. It’s almost unreal to see a full-scale replica of the Baggins house in the middle of a residential area in Stockholm. They opened only a month ago, but the Bed and Breakfast has already been featured in Swedish local TV (Nyhetsmorgon) and newspapers. And – to the owner Fredrik Sandell’s big surprise – without any real marketing efforts from their side, visitors from all over the world have started to find their way to Sweden’s first Hobbit Hotel. “We had Germans visiting yesterday, and an English couple the week before. I want this to become an international tourist attraction.”
We were super happy to be among the first ones to visit Sweden’s first Hobbit Hotel
Entrepreneurial Lord of the Rings fan
During the time we were visiting, several neighbors stopped by for a chat, and an upcoming guest that had reserved the room for her parents, walked by to say hi and check out the 1-room building. “The interest from neighbours and people walking by has been huge”, Fredrik explains. And we can clearly see why – the hotel is extremely welcoming, and not only because of its extraordinary exterior and interior, but also because of its owner and founder; Fredrik Sandell. He’s a true entrepreneur who has a impressive amount of energy and passion for his project(s). Besides the Hobbit Hotel, he has a full-time job, runs two cafés and trains two soccer teams.
Our first question was of course excatly HOW big of a Lord of the Rings-nerd he is? Fredrik laughs, he has heard the same question many times before. “I wouldn’t describe myself as a hardcore Lord of the ring-fan… Although I have read the books twice, and I stood in line from 4 am to get in to the movie premieres.”
Don’t forget to check out our new vlog from HobbitStockholm!
How it started
Originally, the idea was to build a small apartment for their daughters to stay in when they got older, but the idea quickly evolved to become something bigger – and with time, the Hobbit Hotel was ready to welcome its first guests. However, it took almost 8 months to even get the permit to build the house. At first, Fredrik considered doing only the exterior inspired by the Baggins house, but when he mentioned the idea to his friends, he could tell by their ecstatic reaction that he should go all in with the Hobbit concept. And we’re lucky he did, because the interest for extraordinary and genuine travel experiences is just growing, and we’re confident that the Hobbit Hotel is going to be a huge success!
Fredrik has planned and designed the hotel, which has got underfloor heating, a fridge and freezer, toilet, running water – everything one could need for a comfortable stay. Visitors can try on the “Precious ring” (if they dare), and Fredrik has geared up with plenty of Hobbit and Lord of the Rings video material for the dedicated fans.
Yasmin tried the Hairy Hobbit slippers and pictured herself as a Baggins…
The ultimate Lord of the Rings experience
Here’s how Fredrik recommends his visitors to experience the hotel in the best way possible:
“You come here to unwind, preferably after a full packed day in Stockholm city. You arrive at the Hobbit house, sit down in the patio and pour up a drink (prepared in the fridge) and relax for a while. Later, you out for dinner somewhere nearby, come back home, light the fire and watch Lord of the Rings and Hobbit movies as long as you are awake… There are 18 hours of video material! When you wake up the next day, it’s time for breakfast number 1. As you know, hobbits eat two breakfasts, so after the first round, you can take a stroll around the area or go for a swim, and then it’s time for breakfast nr 2, which consists waffles.”
So, for any of our international readers or local followers, make sure to take your Stockholm visit or staycation to a new level! We want to thank Fredrik for the grand tour of the Hobbit house, and we look forward to following him in the future – something tells us this is not the last project he will launch that will take the travel community with storm!
How many can stay in the room: Double bed for 2 persons, plus extra mattresses (maxium of 4 persons)
How to get there: You can take plenty of different buses (409, 471, 414) from Slussen. Jump off at Nacka Forum, and take a short 5-10 minute walk to the house.
Address: Lillängsvägen 91, 131 41 Nacka
Price: From 2000 SEK (200 euro) and up.
Read more about the rates and practical information on their official website: http://www.hobbitstockholm.se/